In August 2014, Shantou Dongfeng Printing successfully converted a used Zhenhengli single-depression machine into an embossing machine, achieving high-precision “post-print embossing.”
Embossing, as an eco-friendly and aesthetically refined post-press finishing technique, has long been employed in low-precision applications such as wine packaging and art paper. However, utilizing obsolete 01 offset presses as base machines—driven by intense market competition and relentless price reductions—made maintaining registration accuracy exceedingly challenging.
Shantou Dongfeng Printing's innovative transformation offers fresh insights into the development direction of embossing machines.